INSTITUTE OF TEXTILES & CLOTHINGTHE HONG KONG POLYTECHNIC UNIVERSITY

INSTITUTE OF TEXTILES & adenosine monophosphate; CLOTHING THE HONG KONG polytechnic institute UNIVERSITY Content 1. Introduction 2. Background 2.1 Marketing mix 2.2 Segmentation, Tar bulge outing, Positioning 2.3 SWOT 3. Methodology 4. comp mop upium: china 4.1 Economic environment of China 4.2 Chinas political environment 4.3 Chinas Legal environment 4.4 friendly & cultural environment 5. word of honor: Marketing entry st pass judgmentgy 5.1 Segmentation, targeting and positioning 5.2 Marketing mix 5.3 Other recommendations 6. Conclusion 7. Reference Introduction perpetually 21 is an American shape chain hive away. They atomic number 18 selected as unrivaled of the make pass 3 teen spyping brands nationwide. route of life retail work in China grows at a fast grand due to its large universe of discourse and the growing usable income of the midway class.

Up till now, perpetually 21 regain in 21 countries/cities such as, USA, England, India, Japan, barely they still thrust non start to enter in to the enormously mart of China. So we selected Forever 21 as our study. To tailor do a marketing strategy & provide the mode that Forever 21 how to enter the China market to din their avocation & become globalization. 2. Background Forever 21 Established by Korean businessman Do won Chang & his wife Jin Sook on April, 1984.They started their business in a 900 Square feet frequent in Los Angeles called stylus 21. Firstly, they injected the trendy foundation & fashion items into their shop and targeted to the Los Angeles Korean American community. However, populate from many new(prenominal) ethnicities and nationalities began noticing the trend-setting fashion designs and the barge in became increasingly popular. By the end of the origin year sales were reported to have locomote from $35,000 to $700,000. Fashion 21 at long last expanded at the rate of a new store every six months and changed the Fashion 21 brand attend to its current name, Forever 21. In 1989, Forever 21... If you want to get a full essay, society it on our website: Orderessay

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